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Self-Directed Trading

$0 commissions.

That's right – you can trade commission-free with Ally Invest Self-Directed Trading.

Intelligent investing for the independent type.

We give you the tools. You take it from there.

Connect with the market 24/7.

Research investments, analyze your portfolio or place trades from wherever you happen to be.

Commission-free ETFs from Vanguard, GlobalX, iShares, and more.

We partnered with market leaders to offer you simple, high-quality ETFs that complement your portfolio, so you can diversify your strategy with little impact to your bottom line.

No account minimum to get started.

It only takes a few minutes to open an account. You don’t need to add money right away, but the faster you fund the sooner you can start trading.

Get up to $3,000 in bonus cash when you open an invest account with us. 

Build your own investment strategy.

Diversify your portfolio with our broad range of options.

Stocks and ETFs

COMMISSION

$0

NO ACCOUNT MINIMUMS

Commission-free ETFs

COMMISSION

$0

Options

COMMISSION

$0

+50¢ PER CONTRACT FEE

Bonds

STANDARD PRICING AND SELECT PRICING

$1

PER BOND
(MINIMUM $10)

Mutual Funds

BUY AND SELL NO-LOAD MUTUAL FUNDS

$9.95

PER TRADE

Low Priced Securities

FOR STOCKS PRICED LESS THAN $2.00

$4.95

+$.01 PER SHARE

Move over your other investment accounts completely online.

Transfer individual stocks or all your investments online from most major brokerages. We also reimburse up to $150 in transfer fees when you make a one-time transfer of $2,500 or more.

Before you decide, know every aspect of investing with us.

Before you decide, know every aspect of investing with us.

A powerful platform for traders.

An award-winning experience designed to help you make more informed investing decisions.

Streaming charts

View eight chart types (including candlestick, bar, mountain, and line) with 117 chart studies and 36 drawing tools that analyze the performance of stocks, ETFs and indices. Customize settings and utilize interactive charts for prices and studies.

Awards & Recognition

Changing investing for the better, and it shows.

Kiplinger’s Personal Finance, Best Online Brokers 2020

“Pick Ally for: Getting started for less”

– Kiplinger’s Personal Finance, 2020 review of best online brokers

Best of Personal Finance Insider, 2021

“Best for banking and stock trading: Ally Invest”

– Business Insider, 2021 review of best stock trading apps

Benzinga, Top Brokerage, Ally Invest, 2020

“…Ally is a solid choice for both new and experienced investors.”

– Benzinga, 2020 Ally Invest review

Want a more hands-off investing approach?

A professionally managed portfolio keeps you on track, so you can focus on other goals.

Explore Managed Portfolios

FAQs

We have answers.

Still have questions? Visit our  Help Center.

You can find background on Ally Invest Securities at  FINRA’s BrokerCheck. Options involve risk and are not suitable for all investors.

Review the  Characteristics and Risks of Standardized Options brochure  (PDF) before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.

Product screenshots are provided for informational purposes only and should not be considered as advice to buy or sell any particular security.

If you have questions regarding your taxes, please visit IRS.gov or consult a tax professional. Ally Invest does not provide any tax advice.