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That's right – you can trade commission-free with Ally Invest Self-Directed Trading.
Intelligent investing for the independent type.
We give you the tools. You take it from there.
Connect with the market 24/7.
Research investments, analyze your portfolio or place trades from wherever you happen to be.
Commission-free ETFs from Vanguard, GlobalX, iShares, and more.
We partnered with market leaders to offer you simple, high-quality ETFs that complement your portfolio, so you can diversify your strategy with little impact to your bottom line.
No account minimum to get started.
It only takes a few minutes to open an account. You don’t need to add money right away, but the faster you fund the sooner you can start trading.
Build your own investment strategy.
Diversify your portfolio with our broad range of options.
Low Priced Securities
FOR STOCKS PRICED LESS THAN $2.00
+$.01 PER SHARE
Move over your other investment accounts completely online.
Transfer individual stocks or all your investments online from most major brokerages. To sweeten the deal, we'll credit you $75 (to cover any possible account transfer fees) when you complete an account transfer of $2,500 or more from another broker.
Before you decide, know every aspect of investing with us.
A powerful platform for traders.
An award-winning experience designed to help you make more informed investing decisions.
View eight chart types (including candlestick, bar, mountain, and line) with 117 chart studies and 36 drawing tools that analyze the performance of stocks, ETFs and indices. Customize settings and utilize interactive charts for prices and studies.
Awards & Recognition
Changing investing for the better, and it shows.
"Ally Invest does it all — but it's especially good for active traders."
- NerdWallet, 2022 Ally Invest review
4.5 out of 5 stars for commissions & fees and ease of use
2022 Annual Review of online brokers
Want a more hands-off investing approach?
A professionally managed robo portfolio keeps you on track, so you can focus on other goals.
You can find background on Ally Invest Securities at FINRA’s BrokerCheck. Options involve risk and are not suitable for all investors.
Review the Characteristics and Risks of Standardized Options brochure before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.
Product screenshots are provided for informational purposes only and should not be considered as advice to buy or sell any particular security.
If you have questions regarding your taxes, please visit IRS.gov or consult a tax professional. Ally Invest does not provide any tax advice.