Skip to login Skip to main content
  • 1-855-880-2559
  • Open 24/7

Ally Invest API Documentation

Build your application to connect to our investment platform and the 250,000 traders connected to it.

Attribution Guidelines

Determining Whether Attribution is Required

If you are leveraging the Ally Invest API for the purposes of displaying data or information, link-back attribution is required. If you are leveraging the Ally Invest API to execute, or allow other users to execute, trades on the Ally Invest platform, we kindly request – but do not require – link-back attribution.

If you have any questions about whether you are providing proper attribution, feel free to send a screenshot to  and we'll provide you with feedback.

Attribution Guidelines

Once it has been determined that attribution is required, please follow the guidelines below. Please note that any and all attribution links should be “followed” links.

Attribution Placement

The attribution should be placed in the same context as the data/information this is being displayed. In simple terms – please don’t bury the attribution statement in the footer of a page.

Attribution Content

The general attribution statement can be one of 2 variations:

Powered by Ally Invest

<p>Powered by <a href= title=”Powered by Ally”>Ally Invest</a></p>

Provided by Ally Invest

<p>Provided by <a href= title=”Powered by Ally”>Ally Invest</a></p>

In both variations, the term Ally Invest should be clickable and link to .

Branding Requirements and Resources

Text Usage

When referencing Ally Invest in a text attribution, please display Ally Invest as two words. For example: Powered by Ally Invest


Any mention of actual symbols are to be used for coding purposes only and do not imply a recommendation or solicitation to buy or sell a particular security or to engage in any particular investment strategy.

At the time of publication and in the preceding month, Ally Invest did not have ownership greater than 1% in any stocks mentioned here and does not have any other actual, material conflict of interest known at the time of publication.

Ally Invest did not receive compensation from a public offering or from investment banking services related to any companies mentioned here within the past 12 months, or expects to receive any in the next 3 months. Ally Invest did not engage in market making in the securities mentioned here.

Ally Invest Securities' background can be found at FINRA's BrokerCheck . Options involve risk and are not suitable for all investors.

Review the Characteristics and Risks of Standardized Options brochure before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.