90 days of commission-free trades + get up to $3,500 in bonus cash.

With an excellent cash bonus program and some of the industry's lowest fees, now's the perfect time to start trading with Ally Invest.
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We’ve made Ally Invest better
We’re constantly striving to be the best financial ally we can be. Here’s how we deliver better.

$0 commissions
We offer commission free trading on all U.S exchange-listed stock, ETF, and option trades.

Competitive options pricing
We’ve also lowered our fee for option trades to just $0.50 per contract. 

Wide selection of ETFs from Vanguard, GlobalX, iShares, and more
We offer high-quality ETFs from market leaders that may complement your portfolio and help diversify your investing strategy. Learn more

Up to $3,500 in bonus cash
It’s a big bonus for simply opening and funding an account. See below to find out how you can qualify.

Simple and Strategic Tools for DIY Trading
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Trading Platform & Mobile App
Stay on top of the market with live news and streaming quotes available across multiple devices and via our mobile app. Plus, you’ll have 24/7 access to brokers who can answer your investment questions.

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Market and company snapshots
Get market stats, news and detailed metrics and insights into individual companies so you can be in–the–know.

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Streaming charts
View and customize six chart types (including candlestick, bar, mountain, and line) with over 90 chart studies and drawing tools to analyze the performance of stocks, ETFs and indices.

 

Get the bonus
Your Bonus
Deposit or Transfer
$3,500
$2MM+
$2,500
$1MM - $1.99MM
$1,200
$500k - $999.9k
$600
$250k - $499.9k
$300
$100k - $249.9k
$200
$25k - $99.9k
$50
$10k - $24.9k
Other terms and conditions apply.
Cash Bonus: The minimum qualifying deposit to receive a cash bonus is $10,000. Accounts will be reviewed 60 days after account opening to determine the total qualifying deposit. Corresponding cash bonus will be credited to the account within 10 business days. Once the bonus is credited to the account, the bonus and qualifying deposit (minus any trading losses) is not available for withdrawal for 300 days. If the qualifying deposit is withdrawn, the bonus may be revoked.
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Already trading with another brokerage?

 

We’ll credit transfer fees your other brokerage may charge, up to $150!

 

Move your account to Ally Invest and we’ll credit transfer fees your other brokerage may charge, up to $150, when you complete a first-time account transfer for $2,500 or more — just complete this  transfer form. Your credit will be deposited to your account within 30 days of receipt of evidence of charge. This transfer reimbursement offer does not apply to Termination Fees or Maintenance Fees.

Promotional Offers: Terms and Conditions
Offer is open to U.S. residents only and excludes current Ally Invest account holders and former Ally Invest (formerly TradeKing Securities LLC) account holders who have closed their accounts within the past 90 days. The new account must be opened using the Open Account button associated with this specific Promotional Offer to be eligible for the bonus(es). This offer is not transferrable and other restrictions may apply. Ally Invest can modify or discontinue this offer at any time without notice. This is not an offer or solicitation in any jurisdiction where Ally Invest is not authorized to do business.

Cash Bonus Promotion -
The offer is valid for one, new Ally Invest Securities LLC account per person. The offer is open to U.S. residents only. The new account must be opened using the Open Account button associated with this specific promotional offer to be eligible for the bonus. This offer is not transferrable and other restrictions may apply. Ally Invest can modify or discontinue this offer at any time without notice. This is not an offer or solicitation in any jurisdiction where Ally Invest is not authorized to do business.

Funding -
Accounts must be opened by 12/31/19 and funded within 60 days of account opening to qualify for the cash bonus. The funds deposited into the new account must be from outside AllyFinancial. The new account must be funded with a minimum qualifying deposit of $10,000 or more to qualify for the minimum cash bonus. Once the account is credited with the bonus, the bonus and initial qualifying deposit (minus any trading losses) are not available for withdrawal for 300 days. If the qualifying deposit is withdrawn, the bonus may be revoked. 

Cash Bonus -
The minimum qualifying deposit to receive a cash bonus is $10,000. Cash bonus levels are identified above. Accounts will be reviewed 60 days after account opening to determine the total qualifying deposit. Corresponding cash bonus will be credited to the account within 10 business days. Once the bonus is credited to the account, the bonus and qualifying deposit (minus any trading losses) are not available for withdrawal for 300 days. If the qualifying deposit is withdrawn, the bonus may be revoked. All promotional items and cash received during the calendar year will be included in your consolidated 1099.

Transfer Fee Credit –
If using an ACAT form, it must be received within 15 days of opening the new account. Account owners who complete a first-time ACAT transfer of $2,500 or more are eligible to receive a transfer fee credit of up to $150 to cover the outgoing transfer fee from the current brokerage firm. The credit will be deposited into the new account within 30 days of the receipt of evidence of charge. The credit cannot be applied to Termination or Maintenance Fees.

About Our Awards

Consumers Advocate

"The ConsumersAdvocate.org team did more than 200 hours of research on online stock brokerage services. Beginning with a list of 20+ of the most popular platforms, each was evaluated using a methodology that prioritized features, usability, price, and customer satisfaction. Online tools and multiple investment vehicles were important, but they were weighed against how clear and user-friendly the company's interface was. High marks were also given to those brokerages with transparent and low fee structures. Finally, reputation for customer service, along with creditworthiness as determined by financial strength ratings, were examined. Ally Invest came out on top across all categories because of its low fees, robust and easy to use online tools, and excellent customer service."
 
Nerd Wallet
“Ally Invest was highlighted by NerdWallet as one of the Best Brokers for Stock Trading of 2019 and one of the Best Options Trading Brokers and Platforms of June 2019. NerdWallet's editorial team spends countless hours researching and comparing to highlight the best investing services, many of which are from their partners. NerdWallet considers over 15 factors for online brokers and robo-advisors, like account fees and minimums, customer support and mobile app capabilities.”

“Ally Invest has a marketing relationship with several different publishers, including in some cases publishers who have issued awards to Ally Invest. The marketing relationship may influence which products get reviewed and where they appear on the site, but it does not affect whether or not the reviews themselves are favorable.”

If you believe you have met the requirements and should have received the promotion please reach out to us at  support@invest.ally.com or  1-855-880-2559.

For stocks priced less than $2.00, there’s an additional penny per share charge and the maximum commission per order generally doesn’t exceed 5% of the trade value. There’s a minimum commission of $4.95 for stocks priced less than $2.00. About low-priced securities

Ally Invest Securities' background can be found at FINRA's BrokerCheck.

Options involve risk and are not suitable for all investors. Click here to review the Characteristics and Risks of Standard Options brochure  before you begin trading options.

Options investors may lose the entire amount of their investment in a relatively short period of time.

Investors should consider the investment objectives, risks, and charges and expenses of a mutual fund or ETF carefully before investing. A mutual fund/ETF's prospectus contains this and other information and can be obtained by emailing  support@invest.ally.com.

Securities products and services are offered through Ally Invest Securities LLC, member FINRA and SIPC. Advisory products and services are offered through Ally Invest Advisors Inc., an SEC registered investment adviser. Investments are NOT FDIC INSURED, NOT BANK GUARANTEED and MAY LOSE VALUE.